Portfolio

Creative influence for GOOD

Laszlo Vekkel

I am a creative professional with more than 15 years of professional experience in relationship building, team leadership, brainstorming, concept development and presentation. I have led 25 creatives, copywriters, art directors, graphic designers, brand strategists, production managers. I set up and restructured departments to adapt to market challenges, launching purpose driven communications. I have worked on nearly 30 brands and have been involved in the creation of at least 350 campaigns. I was also part of TV spots, social media content development as a creative director with production companies and producers and in some cases I was also the director of the content. Each day I strive to create new and innovative ideas that are not only visually appealing and effective at driving awareness but creative enough to disrupt the mediocre.

My experience includes everything from developing a communication strategy for a start-up company to creating marketing campaigns for some of the largest corporations and brands in the world. I’ve worked with multiple teams ranging from small groups of two or three people to large agencies with hundreds of employees.

The common thread in all of my work is a focus on problem solving, creativity, and collaboration.

yellon

social media campaign - Education app

Sexual education lessons in Hungary come around 13 of age, which is too late for one third of the children.

According to European statistics, 7-10 year-olds already have their own smartphones, they use the Internet on a daily basis, and their third most commonly used keyword is porn.

They are full of questions, but most of them don’t get any information from adults, so they satisfy their thirst on the internet.

The main problem is that they start to consider porn as norm and put themselves in real danger in the virtual reality.

That's why Yelon was born: a free chat app and website that provides sexual information based on the needs of teenagers.

Anonymity is probably the most important factor for this age group, so we used the face-covering speech bubble as the key symbol of the launch campaign.

The most commonly appeared questions during the research have become the headlines on the keyvisuals. This is how we covered the 3 specializations of ​​Yelon: body, soul and sexuality.

yellon

Billboard - Education campaign

“If you don't provide answers to your children's questions, this guy will inform them.”

Use Yelon app to have the proper answer about how to educate your children sexuality

Outdoor posters- Rights for kids!

Advocacy for children's rights includes a push to end the use of kids in election campaigns.

Bird Conservation Institute

Online and CL campaign - SONGBIRD COVERS

In 2016, famous singers such as Prince, David Bowie and George Michael, among others, passed away. In a campaign for the Bird Conservation Society, we highlighted the growing number of songbird species at risk of extinction, who are also no longer sing when this happens. We created record covers for songbirds using album covers of deceased stars.

Let's enjoy the voices of these singing stars.

Let’s protect them .

The "Coach" platform was introduced in a 360 integrated campaign and has since provided endless possibilities for the Sports chocolate brand. We rolled out the launch campaign with consumer promotions, PR campaigns, online and BTL activations, events and classic image campaigns.

It won numerous awards at creative festivals.

Based on the latest trends Sport szelet built up a high-end fashion campaign in accordance with its brand identity creating a limited edition collection, a fashion party, a pop up store, a live show, celebrity cooperation, branded contents, a statement video, extensive PR activity, a bonus track and a customer promotion.

suchard

Integrated campaign - true choccolate

LIBERATE WOMEN FROM THE TENSION OF FEELING GUILTY OR ASHAMED

pöttyös

TV campaign - image spot

The TVC was created in home office and approached to the current situation on a different way as other brands did. The goal was to position Pöttyös as an optimistic, positive brand that reinforces people to hold on because a brighter future will definitely come again.

TV campaign - covid spot

The TVC was created in home office and approached to the current situation on a different way as other brands did. The goal was to position Pöttyös as an optimistic, positive brand that reinforces people to hold on because a brighter future will definitely come again.

nescafe buda-pest

The coach - integrated communication campaign

IN ACCORDANCE WITH THE BRAND IDENTITY, WE ORGANIZED A UNIQUE EVENT ON INTERNATIONAL COFFEE DAY, WHERE PEOPLE FROM THE BUDA AND PEST SIDES COULD HAVE A COFFEE TOGETHER.

For this we used two halves of a coffee table, each located on the most expressive points of the city, in front of two rival universities on the riversides. Between these installations, we established a connection via a special mug phone to ensure communication during coffee time.

hbo

red carpet event concept

Both Season 1 & 2 were launched with a memorable Red Carpet Event

that reflected the key themes and tagline with the spectacular decoration.

WOMEN’S DAY stunt

laszlo.vekkel@gmail.com

laszlovekkel.com

+36 70 3340928